Palm oil is a business expanding rapidly, but it's a market that can be changed through consumerism. The public truly can bring this detrimental and ludicrous produce to ta slower production rate, which in return could save species and precious vegetation we take for granted.
Supermarkets, a leading buyer of products that contain palm oil. Consumers, the investors of these supermarkets are single handedly providing for palm oil food production.
The idea for this project is to create discussion around the palm oil subject through a visual and creative project.
​
Target the consumers through oblivious marketing, this then creating conversation between the buyers and the development of palm oil.
​
Make the consumers feel. By targeting the consumers emotions, through copy or visuals, which in effect will create a chain reaction in how consumers approach these products and hopefully become a lot more aware of the destruction caused.